“Good marketers see consumers as complete human beings with all the dimensions real people have.”

– JONAH SACHS

Marketing Campaign

ATTRACT | GET | KEEP Campaign

Growing an Audience, Building Trust, Increasing Results

AUDIENCE: INVOLVED MOM SEEKING DIVORCE

CHALLENGES:

Pressure to be perfect - need permission to fail.

Pressure to look happy at all cost. Appearances equal reality in society.
Busy and demanding schedule.

Lack of reliable information on high conflict divorce.

Guilt they failed their kids in providing “the perfect” family.

SOLUTIONS:

Provide reliable, well documented and high value content.

Promote content where audience spends time casually already – Facebook.

Offer content to be received anonymously.

Provide research based data on the impact divorce has on children by age and proven tools to share the news with their children.