Perspectives — Unthink Solutions
Perspectives
Thinking on revenue systems, growth strategy, and what it actually takes to scale a founder-led B2B business.
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4 posts
Revenue Strategy
Do You Have a Marketing Problem or a Revenue System Problem?
Most founders at the $5M–$50M stage assume flat growth means they need better marketing. Usually, the diagnosis is wrong — and the fix is different than they expect.
•7 min read•Unthink Solutions
#revenue system#marketing strategy#B2B growth
Growth Strategy
The Problem With Starting With the Solution
Growth problems rarely have one obvious fix. Diagnose what is actually standing in the way before investing in a solution.
•6 min read•Unthink Solutions
#business strategy#growth diagnosis#revenue system
Revenue Strategy
Why Your Sales Hire Isn't Producing What You Expected
You hired a strong closer. Six months in, the pipeline is thin and the results aren't there. The problem usually isn't the rep — it's the system they walked into.
•6 min read•Unthink Solutions
#sales#revenue system#B2B growth
Growth Strategy
Build Trust Online With Social Heuristics
Trust—not likes—creates influence. Use six practical social heuristics to make your expertise and relationships more credible online.
•5 min read•Unthink Solutions
#social trust#influence#employee advocacy