So I picked up Dale Carnegie’s classic “How to Win Friends & Influence People” the other day. As I am flipping through the table of contents “A Simple Way to Make a Good First Impression” jumps out at me. Huh. I flipped to page 63.
Wanna know the secret? Smile.
Yes, it’s as simple as that. Well that got me to thinking wouldn’t it be interesting to test his idea? On Match.com? So I set up two profiles.
Here is profile 1: Excited to meet new people
Feisty red head who likes to explore new things, travel abroad, can sometimes be a homebody, and family is very important to me. Looking for a companion to enjoy life around town. I am pretty strong at times and at the same time kind and gentle. I need a partner who won’t try to control me but isn’t going to roll over either. I work pretty hard – I am self employed and in the middle of launching a totally new concept. But when work is done I turn it off. COMPLETELY. I love a chance to be silly and also times where I can get all dressed up for a nice night out.
Here is profile 2: I’m Ready to Meet “The One”
I have been through a lot of drama in the last few years. I am ready to settle down and have life go back to normal. I need a man who knows how to take care of a woman and make her feel important. I am not perfect I suppose but who really is? I am looking for an imperfect man but knows how to act like prince charming on occasion.
Day 2: Results
After two short days profile 1 has 7x more views and 3x more likes. Profile 2 seems to be leveling off in interest where as Profile 1 continues to gain momentum.
Day 7: Final Results
I honestly never expected such shocking results! I’d say smiling is a pretty powerful way to make a first impression.
- No Smile Views: 89 (after 7 days)
- Smile Views: 397 (after 7 days)
So is your brand making the equivalent of a smile?
- Make sure the first 3-5 words of each paragraph gives the reader a clear idea of what the whole paragraphs is about. For extra boost bold those first words and consider highlight in a primary color from your brand palette or logo.
- Less words is best. Be relentless about editing your content down to the very minimum necessary.
- Break up content with sub headings. A reader should be able to get the overall message of the content just from reading the sub headings.