"Both Gretchen and Liz are excellent at strategy!!!"


Rebranding & Messaging Project

Differentiating in a Crowded Market

Positioning as a Concierge Broker


The original brand was generic and did not express the value that separates them from their competition.


Misken Benefit Group provides health care solutions to small business owners.


Established small business owners

Practical Pain Point: Losing their best employees to jobs with better benefits.

Emotional Pain Points: High employee turnover prevents owner from pursuing other personal endeavors . High deductibles with no added value.


Isn’t It Time to Reap the Benefits of All Your Hard Work Building Your Business? Learn How We Can Help Keep Employee Turnover Low and Free Up the Personal Time You Deserve.

According to Bloomberg Business, “80 percent of HR professionals….cited health benefits, more than retirement and vacation, as a way to keep talent.”

Meet Your Concierge Insurance Broker. We are dedicated to providing excellent service to all our clients. By continually educating ourselves, we’re able to share up-to-date details and insights effecting your health care benefits and the myriad of options available. We know the in’s and out’s of group health care and strive to navigate you seamlessly and painlessly through the process finding a solution that works for you.

We handle at no cost to you:

Enrollments of new employees
Draft COBRA letters
Keep track of rates and benefits

Most of our current clients have been with us for 10 or more years. Why go elsewhere?

Misken Benefit Group has been providing clear guidance for finding health care benefits in an increasingly expensive, complex and often emotionally charged industry for 17 years.